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Get free access to module #1:

Learn 80% of headline-writing skills in just 5 days

Crafting headlines is the holy grail of copywriting. But learning to write by starting with headlines is like learning to drive by starting with rally racing. So here’s a secret shortcut:

Call to action share 80% of their DNA with headlines…

Therefore, if you can learn to write irresistible calls to action, you’ll have acquired 80% of the skills for writing magnetic headlines.

This is why module #1 of learn copywriting backwards is a 5-day intensive on writing calls to action.

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Learn how a tiny change to the phrasing of your button copy can increase response by 50% or more


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Discover the 3 components of a successful call to action (yes, one is the button—but there are 2 others)


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Find out how to accurately measure (and increase) the value of your offering by avoiding the “value fallacy”


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Discover the single most fundamental principle of all copywriting, which dictates with unerring certainty whether your copy will be persuasive or not (plus concrete steps for implementing it, with examples)

Lessons are delivered by email in a carefully-timed sequence. How you study is up to you:

Read the lessons on your tablet or computer

Listen to the audio file (mp3s) on your headphones 

Print them out to read in a comfy armchair

Julie Andrews

Copywriting coach & conversion consultant

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. 

See what people are saying

“All the features you need and none you don’t. The simplicity of the tool, helped us become more productive and our customer satisfaction rates skyrocketed” 

CMO Pied Piper

“All the features you need and none you don’t. The simplicity of the tool, helped us become more productive and our customer satisfaction rates skyrocketed” 

COO Hooli

Enroll for module #1 with just your email address

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Get the Copywriting course module #1 (free) !

A 5-day crash-course on crafting clickable CTA copy that shares 80% of its DNA with headlines.

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E-learn helped me ace my exams.I got a clear understanding of concepts and the resources they provided were extremely useful.

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